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Pay Per Response Advertising

We have been promoting businesses using our Pay Per Response campaign for over 6 years, the package has evolved over the years but the concept remains the same - you only pay for the responses that we generate for your business. A response, also known as a 'lead', is generated when someone completes a form on the Internet requesting further information about your type of business.

The Price
The price per response starts from £1.80 with a minimum of £180.00 to start a new advertising campaign. The price per response and minimum start up cost may vary depending on the type of business that you are looking to promote, please contact us for more information.

No Risk, Cost-Effective Advertising
Why take unnecessary risks when promoting your business? We can build an advertising campaign that will guarantee results at a set price. We charge you for each response that we send through to you. Each response will be from someone specifically looking for your type of business.

Compare your current advertising against a Big Advertising campaign.
Please use our cost comparison tool to compare your current advertising methods with a Big Advertising campaign - the tool will open in a new window, click here.

How Does It Work?
We will build a number of simple, effective websites that will appeal to your target market. We will promote these websites to your target market and those that are interested in your business will request further information by completing a simple form on the website.

Hot, Fresh, Real-Time Enquiries
The responses from your advertising campaign will be sent to you as soon as the respondent completes the form. The information will be e-mailed to you instantly.

Qualified Leads
All of the responses from your advertising campaign will be from people who have access to a computer connected to the Internet.

All of our advertising is targeted, this means that each response will come from someone who is actively looking for your type of business. We do not believe in untargeted 'pop-up' or 'pop-under' advertising which involves forcing advertisements onto people surfing the Internet.

None of the responses that we generate are incentivised (there are no incentives to respond to our advertisements e.g. Free Prize Draws etc). There is only one reason that people respond to our advertising - to receive further information about your business.

Perfect for Advertising Budgets
Each response from our Pay Per Response advertising campaign is charged at a set price, this means that you can budget precisely for your advertising campaign. You can tell us how many responses you would like to receive each day, we'll aim to meet this amount every day and we'll never exceed it.

A Complete Response
Each response from your advertising campaign will arrive by e-mail and will arrive complete with the following information.

Guaranteed Information: Title, name, address, postcode, telephone and email.
Additional Information: (Not guaranteed) Mobile number and occupation.

Exclusivity
When a visitor responds to one of our advertisements we only send that information to one advertiser. You are the only person that will receive the responses from your advertising campaign. They are not sold on to anyone else promoting any other type of business. The responses are not sold on at a later date.

Flexibility
You can pause your advertising campaign at any time, you can choose to run your campaign all through the week or just on weekdays.

You can speed up or slow down your advertising campaign. Our free online 'Campaign Manager' gives you the flexibility to receive the responses from your campaign when it suits you.

Advertising Campaign Management
Your advertising campaign can be managed online using the Campaign Manager. This is a simple but powerful tool designed to help you manage your advertising campaign. It's free to use and gives you total control over your advertising. You can also use the Campaign Manager to request replacements for responses that you don't think that you should have paid for.

Free Auto Responder System
The Pay Per Response advertising campaign comes with a free built-in auto responder system. An auto responder is an automatic e-mail that responds to the enquiries from your advertising campaign within seconds. It takes just a few minutes to set up your auto responder online in your Campaign Manager or you can ask a member of the Big Advertising team to set it up for you.

Response Replacement Service
We have very intelligent filters in place which will prevent duplicate responses, useless and incomplete responses getting through to your campaign. However, occasionally one might slip through. We are happy to replace responses containing invalid information. Invalid information is considered to be information which is incomplete or not in the correct format.

For example, we would replace a response that included a telephone number which was too short or too long. However, if the telephone number was a valid length (an area code and 5 or 6 additional digits) it would be considered to be a valid telephone number and would not be replaced.

Online Within 24 Hours
Subject to availability, your advertising campaign can be online within 24 hours of payment.

Frequently Asked Questions
Why do you require a minimum payment to start a campaign?
We ask for a minimum payment to start a new campaign so that advertisers receive a good sample of responses. If we were to allow initial orders of 10 or 20 responses we do not believe that this would be a fair sample size. A fair sample size is important so that you can accurately evaluate the results from your advertising campaign.
How can I make payment?
You can make payment online or over the telephone using most major credit/debit cards. You can make payment by postal order or cheque by post. You can also make a payment by BACS transfer - for more details please contact us.
How long will the first payment last?
It's entirely up to you, the credit will run out when you have received all of the responses that you paid for. You can tell us how many responses you would like to receive each day. For example, if you ordered 100 responses at 5 per day, your first payment would last 20 days.
What happens when I've received all of my responses?
As the credit on your campaign starts to run low you will see a message at the bottom of your responses to tell you that the campaign is due to expire. When you see this message, simply top-up the credit on your campaign by telephone or through your Campaign Manager and your advertising campaign will continue. The minimum top-up amount is 15 responses.
Where do these responses come from?
Every response from your advertising campaign will come from someone that is actively looking for your type of business. We target these people using our highly targeted Big Advertising Network.

The Next Step

If you would like a member of staff to call you about this package please click here. Alternatively you can contact us now, click here.